• Mikhil Nayyar

“What, Who & How To” of Social Media Copy-writing

Copy plays a vital role in Digital Marketing Campaign. Even if you have the finest strategies of social media and you include them in your tweets, blogs, etc. but you don’t have appropriate social media copy-writing or strategies regarding writing up a content, it may not work. All your energy will be wasted.

All you need to do is encourage your target audience by offering them a fine designed user-centric tactic which will result in collaborative communication.

To get your campaign efficacious, you need to get the precise answers for “What, Who & How to” of Social Media Copy-writing.

What do you want?

You need to focus on your thoughts and make a decision about what actually you want with your social media campaign. Are you doing it for promoting something? Or targeting for a higher rank in search engines? Or for selling any product? etc. Once you have an absolute answer to what do you want, you can move forward to the next question.

Who do you want (to target)?

This question is also important. In this, you need to decide whether you want to expand your target or you just want it limited like before? And, if you want to increase your reach from target, who will be the customers that you want to board? Basically, you need to find out what different groups of people you want to target for your digital marketing campaign.

You’ve to think a lot about it!

How it will be?

And, once you get the answers of “What” and “Who” aptly, you arrive at the risky question “How”, which is based on the success or failure of your digital marketing campaign. Here, you’ve excess of choices and you need to choose the right one. You will decide how it will be, through blogs? Newsletters? Articles? Tweets? etc.


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