• Mikhil Nayyar

To Be or Not to Be Social

Every human is social by nature. Their relationships and mutual comforts keep them together. This idea of living together is intrinsic to their nature. But, due to various different social media websites, this concept has grasped to a new level. Social Media allowed people to get connected with the world, irrespective of time and space.

At the present time, every person from teenagers to old-aged people is using various Social Media sites i.e., Facebook, twitter, Instagram, etc.

And, as days pass, this leaning is expanding further. Due to rise in the number of people using social media have also prompted businesses to go social.

We all agree that most of the digital platforms are treasure house as they have ample of audience for different businesses. But, if a business wants to go social, they need to focus on two things:

First, incorporating the digital marketing strategy in the global marketing plan will involve appropriate efforts.

Second, if you are having prospective and present customers, make sure that there will be criticisms and adverse publicity also. While you will focus on your new target audience questioning you about the new products and services, at the same time you will also have to focus on your existing customers recording their complaints related to a bad experience.

Hence, the question arises- “to be or not to be Social”!

The answer to this problem must be that social media marketing is important. It’s tendency of rapid circulation of information, connecting with the large audience made it a foreseeable platform for marketing. So, through digital marketing medium, businesses need to be prepared to take more efforts and be faithful in their potentials. As, it is one of the most active way to link with your target group.

Now, you have to come forward to make an effective decision and grab the chance to earn the benefits of social media.

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