• Mikhil Nayyar

Quick Tips For Online Reputation Management

Have you ever Googled yourself?

Most of the people or brands face the situation where they feel mortified with some of the search results.

For Online Reputation Management, everything that is displayed in search results plays a vital role. And, each thing that is shown in the search results, you need to confirm that it depicts a good image. So, to support you in that case we have listed some quick tips for online reputation management. Follow them, to get efficient results.

Consider first page of Google as your business card

As we say, the first impression is the last impression and it takes a moment to judge someone, but a lifetime to understand them! If some words like “con” and “cheat”, are linked to your brand, then that is a negative point for you.

Provide great service to customer

Making a customer happy by giving them great customer services will help your business in having good online reputation management. And your online business profile will start having positive and good reviews from your customers in little time.

Publish quality content

You need to publish a good quality content that can be shared by all and people will start talking good about you. The content can be motivational, inspirational, or something that will support you in handling your online reputation management and also the image of your brand. The content should include information regarding your business, products you offer, features of the product, about your clients, and so on. Also, think of adding images, graphics, videos, links, etc.

Get in to brand storytelling

Have you ever given it a thought, that why people love Google infomercials? The reason is storytelling.

If a brand connects with its customers in any way like sharing real life examples of how the customers are satisfied with company’s products or services, they feel happy. The company should make use of familiar and approachable tone rather than using puzzling and difficult jargon. Get your company connected with the customers and have good relationships with them. This will help you in stepping forward.

Use social media cleverly, as it is powerful!

All that you post on social media, can be seen by everyone, so each and every thing that you say on social media matters to your company and its reputation or image in the market. For example, there are a few negative reviews about your company, people will see them first instead of positive comments when they will search your company on Google.

Watch your existence & direct the conversation

Even if your company is not posting anything online about itself, remember one thing! That customers are posting and you need to check on time, what they are posting. For instance, customers are writing the complaints about your company’s customer services or regarding dissatisfaction from any product or service offered by your company. If you’ll not check these things on time, your company will face a problem regarding the reputation/image of the organisation. And it will become difficult for you to make enhancements.

A blog by a guest can do wonders!

Blog written by a guest may serve you in a positive way. All you need to do is follow different blogs that are attractive and correlated with your organisation and finally, terrain them a clue as a blog topic. This is a great technique to have links back on your website.

Make comments on forums & online communities

You need to follow various fascinating online websites, groups and mediums related to your business. And, you have to involve with them by keep checking those websites, forums, etc. and commit to make one comment daily to build alleged guidance and control.

Build love for Google+

Being a Google property, Google plus can be supportive for your business. You need to post daily and write a comment too on Google plus. Also, follow different experts/consultants in your area of business and involve with them.

Provide a platform to your employees for sharing content

It’s good when employees speak something pleasing about your organisation, and they must be thanked to do so. Convey them the proper rules, management errors and penalties for any misbehavior and help them with an easy method, and provide a platform created for advocacy for sharing such contents.

Some tips might take time and need special assistance. Feel free to contact us for any type of query.


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