• Mikhil Nayyar

Don’t forget your past, it can crown you the king of SMM

Zero Expenditure, Heaps of Publicity

Burger King is an acknowledged ruler, when it comes to smartness in Digital Marketing. In order to relaunch their vintage funnel cake fries, they not only re-entered the past but factually lived in it.

What they did?

It begins previous week when Burger King USA shaped a stimulation amongst Twitter by hitting like on their tweets from past 2010. In reply, numerous account holders started asking about the move as there was no deceptive reason to do so.

What was the response?

Associated trendsetters muddled/jumbled it with #10YearChallenge. While other people prophesied, that it could be a tool which have gone erroneous, but on the other hand they also believed that Kings doesn’t make such errors.

What they achieved?

Burger King used to spend money only on the fries. In spite that, all other promotion was free as it was done through word of mouth. A prodigy digital marketing feat resulted in making millions of talks about Burger King. Once the risk and misperception is figured out in open, Burger King responded boldly:

[image of the reply]

With the smartness of digital marketing, Burger King presented its vintage funnel cake fries coated with sugar. Instead of showcasing pleasing ads and attractively written taglines, they stimulated the people to create a devastating response. Smart idea used by Burger King of addressing the influence of digital beyond TVCs and print ads to discontinue the fourth wall.


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